Thursday, May 27, 2010

The 8 Truths of Internet Radio Audience Measurement

Page views DO NOT measure listeners
A page view is a unit for measuring Web readership. It is the count of how many times a web page is requested. Streaming Servers measure listeners who listen to the audio stream. Not all listeners who visit a web page listen to the Internet radio stream.

Streaming servers DO NOT measure all listeners if station is simulcast and/or syndicated on other distribution channels
A streaming server measures listeners but if a station is connected to outside distribution channels like WiFi, Mobile, ITunes, private radio networks or Microsoft's Radio Tuner the stream that is picked up looks like one (1) listener to the streaming server when in fact it could be thousands.

An age old radio brand name DOES NOT necessarily mean they have more listeners on their Internet stations than an Internet Radio Streaming Station
Listeners have the power of choice and there are hundreds of thousands of web radio stations that reach their targeted niche markets. The terrestrial radio industry has only taken Internet radio seriously over the last 2 years. 24/7 Internet radio networks that have been in place for 7 or more years have more loyal listeners since they have been in the marketplace longer.

Internet audio listening has surpassed AM/FM terrestrial radio
According to the Arbitron/Edison 'The Infinite Dial 2010' study Internet Audio listening has now surpassed AM/FM terrestrial listening.

Podcasts DO NOT provide more listeners than an Internet Radio Stream
Internet streaming radio usually provides 24/7 live coverage with multiple hosts, on demand listening and podcast download options. Internet Radio's average listener TSL (Time Spent Listening) is 2-3 hours. A podcast is usually a 1-hour audio program available live at a specific time and/or made available as a download. A podcast's average TSL (Time Spent Listening) is 3-5 minutes at the top of the hour.

Outside audience measuring services DO NOT provide real numbers
Based on a small audience sampling for a particular genre, usually music, extrapolated numbers are used to determine audience measurement. For example, the Arbitron/Edison 'The Infinite Dial 2010' did a telephone survey of 1,753 people, age 12 and older, to provide statistical information about the radio music industry. Internet Radio has an audience of over 72 million Internet listeners a week. This sampling is much less than even 1% of the audience size and has no relevance for talk radio at all.

Demographics are suspect unless station has its own collection method
Each station is usually unique because of niche market genres and marketing efforts. Real demographic info comes from a station's data gleaned from their own data collection methods such as a clubhouse, surveys or polls.

Pre-roll video ads on Internet radio stations lose listeners
Americans and Internet Users - WANT IT NOW!. There are 100s of 1000s of Internet radio sites to choose from. If a radio station website delays the audio stream, which is what the listener wants and is expecting to hear, the listener will usually click off the site or get frustrated waiting for the audio stream to start, resulting in an unsatisfactory user experience.

Check out HealthyLife.Net Radio Network's Demographics Here: Demographics.htm

Wednesday, May 12, 2010

Lions and Tigers and Cars...Oh MY!

Okay so you got a rattle in your car...or maybe something falls off and you pick it up and wonder what in the heck is this...then if you're anything like me you might wonder, "What is this going to cost!"

Or how about..."I'd like to purchase one of those new green cars, but which one is going to really help me and the environment?"

Well I'm here to tell you that the man in the picture is Bobby Likis and he has been on TV and radio since 1986 talking to people just like us so that we can be car saavy!

Starting June 5 from 7am - 9am PT, 10am - Noon ET, Bobby Likis Car Clinic will be pulling into the HealthyLife.Net Radio Showroom and virtually broadcasting live over the web to answer all your questions and to give you fantastic giveaways like a $500.00 free gas card during his show.

And if that's not enough to rev your engines...this show will be the fastest 2 hours of FUN in car-talk radio. Bobby Likis is the consumer connection to automobiles! Car Clinic programs are sheer “Infotainment,” designed to inform and entertain you in the automotive lifestyle.

When Bobby says, “We’ve been there & done that,” they’re not kidding! The original “Bobby Likis Car Clinic” was born in November 1986 on a local cable television network. The program increased in popularity, and by 1991, audience response was so tremendous that Bobby moved Car Clinic to the Gulf Coast ABC affiliate, where it was an outstanding success. 1991 also marked the birth of Car Clinic on the radio.

Bobby has worn every hat in the automotive industry: technician, race car driver & pit crew, automotive service center owner, industry consultant and radio & TV talk-show host.

In the TV and radio industry since 1986, Bobby Likis is the only car-talk host named to the "Talkers 250," the list of the top 250 talk-show hosts in America. Bobby has been published in Motor Age, AutoInc and more.

Bobby is a Florida Certified Arbitrator for the Ford Motor Company, serves as technical advisor for a regional law firm, and is a member of the Automotive Aftermarket Industry Association, the Automotive Service Association, the Automotive Communications Council, the Specialty Equipment Manufacturers Association, and the National Association of Radio Talk Show Hosts. He serves on NAPA's National AutoCare Advisory Board, on Daytona's Advanced Technical Center Board, and on the Pensacola Junior College Automotive Service Management Technology Advisory Committee.

So don't forget to tune in to HealthyLife.Net Radio ( June 5th to Bobby Likis Car Clinic and get you're motors runnin'!

Friday, May 7, 2010

Want to find the best web talk radio?

Visit Radio Network - a respected leader in the internet radio industry. Unlike other radio stations HealthyLife.Net Radio is not just about talk radio, they look to provide you with a wonderful and interactive experience. Filled with positive information they have the topics you want to hear and their experienced expert hosts give you information you can use to help gear you towards success and happiness in life. The hosts even answer your call-in questions live on air or by email. From business, cars and comedy to health, love and relationships and Radio is an unforgettable experience that leaves you coming back for more. Join the over 3 million and growing listeners to get tips on a healthy, happy life, 24/7, on HealthyLife.Net Radio Network.