Monday, October 15, 2012
Tuesday, June 19, 2012
Internet Radio for Media Buyers
In this economy you are being asked to do more with less, so don’t let your clients miss out on one of the fastest growing markets in the media industry – Independent Internet radio. Here are a few reasons why Independent Internet Radio is a great choice:
Missed Market of Engaged Listeners
According to the U.S. Census Bureau and Small Business Administration there are 21 million plus non-employer based businesses in the U.S. of which 52% are home based businesses. In comparison there are only 5milllion plus employer based U.S. businesses. More people are working on computers at home and will listen to internet radio in the background rather than be distracted watching TV or a video. Working alone, the innate need for social contact is met with an internet radio talk show. Listeners tend to feel they are not alone and have a chance to interact via telephone, text, email or social networks during live programs.
Higher Ad Receptivity
Studies have shown that people are hit with 3,000 -5,000 ads per day. This is usually too many for people to process so they tune most of them out – either physically, like a DVR, or mentally. However radio spot ads are less obtrusive because 1) they are expected. The host actually announces they are going to commercial break; 2) radio spots are sound bites, not visuals, which are less distracting; 3) radio is an emotional buy. It leaves the ‘pictures’ up to the mind of the listener who actually matches their ‘pictures’ directly to their needs. This does have more impact - think of the effect of the murder scene in ‘Psycho’ as compared to ‘Texas Chainsaw Massacre’ where people get numb to the violence. 4) radio ads also have a better ‘top of mind’ recall experience; and 5) studies have shown that people will spend more time listening to radio ads, so they are more likely to remember and respond to them.
A Viable Growing Market
Internet Radio continues to expand in growth unlike terrestrial radio which entered the internet market too late. They are still struggling with the Internet and technology while trying to maintain their old paradigm which doesn’t work with today’s audience and technology. Internet radio stations can be, and many are, syndicated and simulcast on many distribution channels, creating a wider network appeal that reaches the listener wherever they are – internet, in-cars, smartphones, WiFi, Ipads, private radio networks, and more. Plus there is added ad shelf life with archives, downloads, podcasts and RSS feeds. In addition - Internet Radio’s Drive Time is longer from 8am – 5pm. Plus what is really great is that usually all this ‘reach’ is included free with your initial buy, making your ROI more economically effective.
A Full Digital Presence
Internet Radio can provide more than just radio spots for your clients. Banners, coupons, email blasts, social media mentions are just some of the added possibilities that come included with Internet Talk Radio ad campaigns giving your client a maximum digital presence exposure.
A Niche Market Demographic
Internet radio listeners do tend to have higher, more disposable income levels. Dependent upon the Internet Talk Station’s niche market, demographic information like age groups, gender, marital status and other data will vary but can give you a more specific choice for your client’s product or service – which leads to a better ROI.
Targeted Ad Placement
Imagine reaching local, national or global listeners all in one place. Internet Talk Radio allows media buyers to do this. Plus Internet Talk Radio Stations can target specific local, national and global audiences. Terrestrial radio has a small footprint with almost no local programming.
Better ‘Straight From the Source’ Tracking
No more extrapolated number from 3rd parties. Internet Radio has more real stats available to them than terrestrial radio. There are no studies comparing terrestrial digital radio and independent internet radio. However to give you an example, when HealthyLife.Net Radio compared ‘apples to apples’ from the latest Triton Digital Media Study, HealthyLife.Net had 1200% more live session listeners than the top terrestrial digital radio stations using the exact same criteria. So don’t discount Independent Internet Radio stations – they are viable players in the media marketplace.
With Independent Internet Radio there is also a way to justify actual real numbers and ROI with minimal effort on your part. Your clients can actually set up a specific telephone number for ordering and for a banner link, set up a web landing page, with an unpublished link which can be placed on the radio site so clients can track their own statistics – which takes you out of the numbers game all together!
Independent Internet Talk Radio is not a replacement to traditional media but IS a viable addition. It’s a new marketplace that can produce for you now and is destined to only increase in the years to come.
Monday, April 9, 2012
- Do you realize that during the work day people are usually not allowed to surf the web or watch videos from their desks – their employers want them to work and frown on these activities. However, radio and internet radio is usually allowed because it is played in the background. Plus with WiFi, Bluetooth and Smartphones internet radio is readily available to the listener at the office and they are listening.
- While people are driving to work with Bluetooth, in-dash and smartphone capabilities now available in cars, independent internet radio stations are here to stay and people ARE listening. Let’s face it. I certainly wouldn’t want to drive near a distracted driver who was watching a video or doing a search while driving and lately there are low rumblings in the government sector to research these activities in more depth for possible liabilities.
- Per the latest census bureau statistics there were 27,281,452 employer firms compared to 21,351,320 non-employer firms and according to the Small Business Administration 52% are home-based businesses. People are meant to be social animals. Many of these people need social interaction during their workday - but working from home, alone, this may be difficult. Remember music incites the soul and talk insights the mind. Talk radio fills this social interaction gap and Internet Talk radio fills this gap with new, refreshing programs that are not the standard fare of the terrestrial industry.
- Not all Internet Talk Radio stations are alike. Make sure you select a station that has longevity, experience and the audience. Longevity brings the station’s already loyal listeners. Experience means that they know how to implement advertising easily and effectively. Audience means they have a method to gather exact demographics of their listeners and measure audience size.
- When deciding metric measurements with the digital broadcast section of terrestrial radio discern what metrics you are getting. Internet radio audience measurement is NOT website hits. Internet listeners come from the streaming server. Make sure that you get a breakdown per exact station and not just overall sessions that are for the entire empire. A well-established internet radio station has them and you’d be surprised at how many more listeners they do have. Check it out for yourself.
Friday, March 30, 2012
Monday, March 26, 2012
Thursday, February 23, 2012
Thursday, February 16, 2012
1. Internet Radio Show - an individual radio show with one or more hosts, which can be aired live or pre-recorded, and is broadcasted either on a radio station or as a podcast from an individual website.
2. Radio Station - A group of live and/or prerecorded scheduled programs that are grouped together and broadcast through a single channel of distribution.
3. Radio Network - A 24/7 individual radio station which is linked to other radio networks and broadcasts a common program theme in a specific format (e.g., Music, Talk, News/Talk) and is in syndication (contracted by another media channel for play) or simulcast (Simultaneous broadCast on other media channels) or both on many channels of distribution.
4. Radio Aggregator - A radio streaming service provider that provides streaming service for a single radio station or where 100's or 1000's of many different radio programs without one specific theme are grouped together and share streaming services as one station which may or may not be linked to other radio networks to syndicate/simulcast its stream.
5. Radio Syndicator/Simulcaster - An individual broadcast entity that picks up, links and broadcasts many radio stations/radio networks streams to broadcast them on their site.
6. On Demand Radio Archive - An individual Internet Radio Show or an individual radio program from a Radio Station/ Radio Network which has been archived and made available for listening at any time directly from their specific website.
7. On Demand Radio Download - An individual Internet Radio Show or an individual radio program from a Radio Station/ Radio Network which can be downloaded to a listener's computer to be made available for listening at any time via one or more various formats (e.g., .mp3, podcast, ITunes format, RSS feed, mobile).
8. Podcast Aggregator - A podcast streaming service provider that provides streaming service for 100's or 1000's of many different podcast program providers without one specific theme which are grouped together to share streaming services.
Sunday, February 12, 2012
1. MORE REACH
- Internet Radio has more Time Spent Listening (TSL)
72 million people in the U.S. spend an average TSL of 3-8 hours a day listening to a 24/7 Internet Radio network stream as compared to AM/FM radio's 3 hrs. 3 min. per weekday. For Podcast listeners TSL is usually 3 -5 minutes at the start of a broadcast.
- Internet Radio has longer Drive Time: 8 a.m. - 5 p.m
AM/FM radio's greatest listening time is 'drive time' on the way to and from work. In 2010 there were 11.3 million home based businesses in the U.S. and half of all businesses in the U.S. are home based. There is a greater and longer listening opportunity for home based businesses to listen to Internet radio. HealthyLife.net Radio stats, over the last 10 years, have shown our Drive Time to be: Weekdays, 8 a.m. - 5 p.m.
- Internet Radio's Footprint is Local, National and Global
AM/FM footprints are limited to 50w - 500w local terrestrial listening areas and although AM/FM stations do now stream on the Internet they came into the environment too late and latest listeners per station average below 300 listeners.
- Most watched Cable Stations Don't Allow Ads.
The Top 60 Cable TV channels (e.g., HBO) who are most frequently reached do not allow ads.
- 74% of Cable TV programs with a 2.0 or better rating are targeted to teens and kids.
- 27% of Cable TV Subscribers use DVR devices.
More than 1 in 10 Cable TV Subscribers record programs on a DVR and 42% watch these programs within 3 days after the original airdate. 21% fast forward through commercials or see ads after a promotion or sale date.
(Arbitron, Wall Street Journal, Neilsen, RAB, LA Market Ratings Estimates, Businessweek, SBA Office of Advocacy, Triton, Healthylife.net)
2. BETTER ENVIRONMENT
- Internet Radio is the Number 1 Position for frequent use of Internet by women at home, at work and at the University.
- Avg American spends 20 minutes per week shopping. The Average American woman spends 30 minutes a week shopping. 70% of buying decisions are made before they enter a store.
- Radio Listeners react better to commercials. After hearing a radio commercial 46.6% of Adults (18+ ) and 51.8% Women (25-54) react later that day and 55.9% of Adults (18+ ) and 64.6% Women (25-54) react later that week.
- Internet Radio Provides One-On-One customer response. Immediate customer response is available by click-through to your website for an immediate buy online.
3. GREATER AUDIENCE PERCEPTION
- Internet Radio and AM/FM radio less intrusive. Radio ads are considered to be less intrusive than Cable TV ads because they are expected and do not seem to appear at inconvenient moments.
- Internet Radio and AM/FM is considered to have less repeated ads.
- Cable TV channels use their best ad positions for their own trailers and inventory.
- Internet and AM/FM Radio ads are:
- Perceived more personally relevant than any other media
- Connected to a higher emotional level and buy
- Best of all media for branding
- Associated more than any other media with trust, honest and reliability
- Considered to be the most positive
- Most listened to and your message is HEARD by 92% of audience
- Best to improve unaided Brand Name Recall
(Arbitron, Media Audits Media IQ Study)
HealthyLife.Net Radio creates win-win-win advertising - for you, your clients and the station. We have professional radio copywriters and voice over people that will write and produce your ad for free with any of our ad campaigns.
Saturday, January 28, 2012
|Dr. Jane Greer|
Tuesdays, 11 a.m. PT
Each month we focus on one of our great hosts and this month we are talking to Dr. Jane Greer a 20-year nationally known therapist, author, feature writer and TV guest expert.
Dr. Jane's HealthyLife.net Archive Page
Dr. Jane's Website
HL- What led you to become a psychotherapist?
Starting in junior high school, I always loved talking with my friends and helping them work out boyfriend problems and anything else they were dealing with. As I got older, I discovered that helping people was a career choice and pursued it to acquire the skills to add to my innate love of finding solutions to difficulties and making life easier to deal with. It's a natural fit.
HL- What was your most fun TV interview as an expert?
Actually, there were many that were really fun. One TV show I really enjoyed was when I was featured as a guest on "To Tell the Truth" as the Sex Columnist for Redbook magazine. I managed to fool everyone, the audience, and celebrity panel!
HL- How do you relax?
The things I love to do to relax include reading thriller books, and magazines, doing yoga, listening to music, watching television, ballroom dancing, going to movies, going out to dinner, spending time with family and friends, shopping, traveling, and brushing my dog.
HL- When should someone seek a psychotherapist?
Someone should seek help when your unhappiness with yourself, a relationship you're in, or a situation you're dealing with such as a job, friendship, family matter affects you on a regular basis and leaves you feeling, alone, misunderstood, angry, disappointed, helpless, and stuck. That's the point at which these negative feelings can become like quicksand and make it hard for you to find your way out of their hold. Professional and objective help will give you both the perspective and the tools you can use to regain control and change things for the better for yourself.
HL-What do you like to cover on your "Doctor on Call" radio show? I love to talk with anyone who has some expertise in a given area that will be helpful to pass on to the listeners so that they can learn new information which they can then use to enhance their lives. Authors, doctors, comedians, educators, musicians, anyone who has a personal story to tell that will help others is welcome as a guest. Plus on the last Tuesday of the month at 11am PT we do a tasteful show called "Let's Talk Sex."
HL- How is your message universal?
We're so much more alike than different. We all want to feel good about ourselves, love and be loved, use our talents and be recognized for them, and ultimately to find meaning in life. My major in college was comparative religions, and I loved scribbling in the margins "I just read this same point in my Taoism class" or "This is also in the chapter on Judaism." These underlying truths that are in every spiritual tradition are what Aldous Huxley called The Perennial Philosophy. I think that the more we look at those underlying connectors, rather than at our differences, the better off we'll be.
HL- What can we expect on your future shows?
More interesting, exciting, and entertaining guests covering a range of topics that all deal with enhancing your self esteem and being your best self possible, including exercise, diet, skin, care as well as coping with illness and death and overcoming adversity in living.
HL- What is your favorite word and why?
My favorite word is fun. I love to have it; it's the best thing to share with everyone and anyone. I enjoy making each encounter fun, and making the difficult easier by turning challenges into fun.
Monday, January 16, 2012
Celebrating 10 years of Positive Talk
Back into the Time Capsule: 2001
In September 2001, realizing that local radio stations and quality non-sensationalistic information was becoming practically nonexistent, Linda Mackenzie, an 18 year former data com engineer and 8 year terrestrial radio host, started looking for a solution. Her own all positive radio show was getting record listeners since first day of inception. She was getting 36-42 calls from listeners in the 40 minutes she opened the show up to callers.
Although she had tried for years to get her show syndicated and did with Wisdom Radio and PAX radio, major terrestrial radio stations did want to touch a positive show. They seemed to thrive on controversy and sensationalistic content designed to shock people.
So she planned for a year to see if it was feasible to start her own network – one with all positive talk that helped to eliminate fear instead of manifesting it. The internet was in its infancy and streaming media was not really main stream. In fact, few people knew of it.
She wanted to follow the template of terrestrial radio and so with her data com background and previous radio experience she went out to find the best software, equipment, streaming media, encoders, and all the myriad technical pieces and parts that make a radio station. She then found out about FCC and copyright rules; audio processing; personnel responsibilities and requirements and everything that made a terrestrial station work.
Realizing that that not ‘just talking on air doth a radio host make’ she understood that talented, seasoned radio hosts were needed to cull the listeners and keep them engaged. So she had to make a plan that included getting great talent, as well as, the listeners.
And she researched and planned and planned and planned…until…
More next month when we go…Back into the Time Capsule: 2002
Tune in to www.HealthyLife.net Radio - Where Positive People & Radio Unite!