Monday, May 25, 2015

Radio Station Checklist: Before You Go On Air!



by Debbi Dachinger
 
Here are a few suggestions to understand and keep on hand for the 
day you are interviewed: 
 
-  Discover the type of station programming, i.e.,  news talk, 
talk radio or music and talk.
 
-  Ask about the station's Demographics, e.g., audience mix; 25 to 34, 
female, etc.
 
- Date of interview
 
- Time of show, i.e., 6:00 a.m. to 10:00 a.m., etc. Your time or their 
time zone?
 
- Length of interview
 
- EXACT time and time zone of the interview.
 
- Be sure to get the host's e-mail address.  
 
- Explore the radio station's website. 
 
- Ask if their will there be call-ins? Talk about this in advance.
 
- Ask if it is okay to give your contact information. Most will say yes, and
if they forget, remember to mention it.
 
- Ask if the host wants to give way some of your books during the
show. You can ask the host to send you the winner's name, address
and phone number by e-mail and then email out the books. 

Listen to Debbi Dachinger on "Dare to Dream" Radio, Wednesdays
11 AM PT in HealthyLife.net http://deborahdachinger.com/

Monday, May 18, 2015

Radio: Listening to HealthyLife.Net is Part of What Everyone is Doing



by Debbi Dachinger

It's probably not news to you that traditional FM radio is dying out at an increasing rate. This trend has been taking place for the last two decades thanks to a string of events that have set us up for a brave new world of streaming Internet radio.

The demise of radio can be traced back to the 1990s. Before 1992, a company could not own more than two stations per market, and the Telecommunications Act of 1996 completely took the shackles off ownership. Clear Channel went on a buying spree, purchasing more than 70 other media companies, plus individual stations. It now owns 850 radio stations in the U.S.

This caused a switch from locally-driven programming to corporate-directed programming. In the old days, the program manager of the station decided what was played. A smart Program Manager knew their local area and played what the area liked or was open to hearing. Now, that's no longer allowed. Playlists come from corporate HQ and there is no deviation from it.

The result is listeners are switching off in a big way. This past April, the radio business got its first wakeup call: Internet Radio is now the largest radio station in Los Angeles. L.A., the city of so many aspiring artists, the city with more recording studios and music stores than upermarkets, the city with radio stations that gave us super DJs like Ryan Seacrest and the now deceased Casey Kasem.

But a survey by Media Audit estimated that 1.9 million people in Los Angeles listened to  Internet Radio between September and October of 2011 while Seacrest's station, KIIS-FM, had 1.4 million listeners during the same time period. Now in 2015 Internet Radio has grown even greater.

Internet Radio is doing a good job of getting into new cars. Many of the major car manufacturers offer Internet Radio as part of its in-dash system. These are usually sold as extras, and are available through your browser, on iOS, Android, Windows Phone and BlackBerry. For living room use, HealthyLife.net and Pandora can be found in Samsung Internet@TV sets, Sony TVs and Blu-ray players, Roku, Sonos, TiVo and LG Blu-ray decks.

If you're tuning in to HealthyLife.net it's because our programming is original, globally available and has content that listeners desire to hear. Let us know how you like what we're doing and what you are enjoying about the station and our hosts. We are listening!

Listen to Debbi Dachinger on "Dare to Dream" Radio, Wednesday's at 11 AM PT in
HealthyLife.net http://deborahdachinger.com/

Monday, May 11, 2015

Radio Guest Tips



by Debbi Dachinger

Here are a few bits of info to understand before you are interviewed on radio which
will prove to be invaluable during and after the interview:

 - When calling about establishing your first interview - remember to be pleasantly persistent. If you do not receive a call-back after the 2nd call, send a book cover postcard, give them time to receive it and then try calling again.

 - Create great relationships with everyone involved in the radio show and station. On one occasion I was having trouble getting to the producer. After several lovely conversations with the scheduler, I sent her a signed copy of my book and hinted at passing it by the producer. The day after she received it the producer called and booked me as a guest.

- If you cannot get a positive response after the 3rd email, give it up, shout, "Next!" and email someone else. Try telephoning or snail mail that is getting a better response these days.

 - Producer's name. The producer usually books the show, however you should try to talk to the host if at all possible to get a feel for how the interview will go.

- When you get a hold of the producer or have booked the show here are some things to ask about or keep in mind...
            1) Where can people listen to the radio show?
            2) Will they call you or will you be calling them? What phone number? Do they have an emergency number? Be sure the producer has your direct phone number and be sure you know exactly when they will be calling you or if you will be calling them.
            3 )What is their complete address, office phone number
            4) What is the Show name and the Host name. Verify spelling and pronunciation. It is also a good idea to have this in front of you during the interview so you can refer to the show and to the host(s) by name. Ask them if there will there be more than one host or guest on at the same time.

Listen to Debbi Dachinger on "Dare to Dream" Radio, Wednesday's at 11 AM PT in
HealthyLife.net http://deborahdachinger.com/

Monday, May 4, 2015

Radio and Beyond: What's New with HRN Show Hosts?



Spend Time with these Terrific HealthyLife.Net Host. Attend Their Live Events:



On-Going-Merlin, OR: Guy Finley -Guy Finley speaks every Wednesdays, Fridays, Saturdays, and Sundays at the Life of Learning Center, 459 Galice Road, in Merlin, Oregon 97352. Visit guyfinley.org

June 17-21, Merlin OR: Guy Finley 16th Annual Talks in the Pines at Life. For info visit guyfinley.org



 


May 21-24, Prague, Czech Republic: Robert Moss 'Dream Teacher Training.' Visit www.robertmoss.com


June 1-4, Montpellier, France: Robert Moss 'Imaginal Healing' Workshop. Visit mossdreams.com.







May 29, Austin, TX: Russell Friedman 'Grief Recovery Workshop.' Visit
www.griefrecoverymethod.com





June 6, Redondo Beach, CA: Linda Mackenzie Guided Meditation Healing Circle followed by individualized sessions. Visit www.lindamackenzie.net/meditation.htm


June 6, Woodstock, NY: Susun Weed 'Talking with Plants' Workshop. For more info visit www.susunweed.com


Monday, April 27, 2015

After Your Radio Interview - Now What?




by Debbi Dachinger

After your radio interview consider writing a thank you note to the show host. If inclined, send a small, meaningful gift to the host, for example a gift certificate to Starbucks (if they drink coffee) or something that is heartfelt. A handwritten note is nice because the radio host has given you free marketing and publicity for you or your business and may have  introduced you to a whole new audience that you may not have had before. Most times hosts conduct interviews that shine a light on you, and sometimes, on controversial stations, they try to deride you - but in any event you have received free publicity since most hosts do not charge for interviews - and any publicity really is good publicity.


One thing you can do, if the show is  not copyrighted AND you have the show/station's permission, is to put the audio interview on your web site. You can edit the audio into the best five minutes or feature the entire radio show. This allows prospective clients and other radio or TV stations to get a taste of what you have to offer on media - so they may want to book you for their shows.

What's next? Book your next radio appearance on another show. Keep building on your skills and enjoy the next host, station and program.  Just remember to honor the station's guest policies because most stations limit how many times you can be a guest on their network in a certain period of time. So pick your future shows wisely and don't forget to have fun!

Listen to Debbi Dachinger on "Dare to Dream" Radio, Wed. 11 AM PT

on HealthyLife.net 

Tuesday, April 21, 2015

Debbi Dachinger: I Dare You To Live a Positive Life




This Q&A is featuring Debbi Dachinger, host of the “Dare to Dream” Radio show heard
on HealthyLife.net every Wednesday between 11 AM – 12 PM PT. I dare you to take Debbi's' dare!

HRN:  What is the greatest lesson you've learned?

Debbi: Nothing is final. There is always another chance, another choice to be made. We can reinvent ourselves or make new decisions and turn anything around. Align ourselves with new people, paces and situations. The greatest lesson I’ve ever learned is the power of choice. Don’t underestimate it.

HRN: What is something you are deeply grateful for?

Debbi: So many things. I am very rich in friends and in love. I am grateful for laughter, silliness, comedy, great food, travel, animals, amazing friendships, my loving partner, the ability to grow, self-develop and change, and the listeners at HealthyLife.net!

HRN: What's the most important thing you do to keep your life positive?

Debbi: First when I am inspired with  dream, I do what it take to create it into my reality and then enjoy the heck out of the creation. Next I keep life positive by being responsible for my side of things and for continually growing. And if I may add one more thing, my life is extremely positive due to the spectacular conversation I have with transformational minds each week on my show – they cause me to think about things in a way that is mind opening and quite motivating.

HRN: If you could DARE the listeners to do anything to create positive change for them, what will you dare them to do today?

Debbi: Cultivate empathy. It is very easy these days to not feel for our fellow humans. We are all moving so fast and so much is constantly calling for our attention that we lose compassion for each other. Empathy means learning to understand each other and it can show up, even in simple things like holding the door open for another, saying thank you, a smile, a kindness; allowing someone to talk without interrupting. Cultivate that and you can change your outer and inner worlds.

Listen to Debbi Dachinger on "Dare to Dream" Radio, Wednesdays
at 11 AM PT on HealthyLife.net http://deborahdachinger.com/

Monday, April 13, 2015

Your Book on Radio



Radio talk shows need interesting guests to attract listeners and viewers. Authors are interesting people. So if you have a book then radio shows should definitely be considered for your interview possibilities.  What's in it for you aside from book publicity?  Well, if you do a good job the general public will think that you are an expert. Did you know that 94% of guests authors do not already have a recognizable names - so chances are you can get that interview if your book topic appeals to the producers or hosts.




Here are some more reasons why you should do radio talk shows to promote yourself and your book:
1. Most radio interviews can be done by telephone, with no travel required.
2. Most interviews are live, and allow for Q & A from the listeners.
3. Interviews about you and your book range from 5-60 minutes.
4. A guest can usually give out contact and place of purchase information.
5. It is an amazing and enlightening medium that reaches a lot of people.




If you are available to do media interviews to promote your book, always remember that while you are there to promote yourself and your book, you must also provide informative and entertaining content for the radio audience. Talk show hosts will seldom invite you back if you do not first have their audience in mind. In other words...your book may help you get the interview but during the interview you must have something interesting to say that is unique and/or fascinating. Lastly, enjoy being on radio! It is a fun and enlightening experience...and you might even sell those books!


Listen to Debbi Dachinger on "Dare to Dream" Radio, Wednesday's at 11 AM PT on HealthyLife.net