Thursday, January 28, 2016

RADIO: The Purchasing Power of Women

Targeting the female demo should be good for radio revenue. According to Forbes magazine, women represent the largest market opportunity in the world. Globally, they control $20 trillion in annual consumer spending. In the next five years, it is expected that this number will rise to nearly $30 trillion dollars.

In the U.S., women have enormous control, and it's increasing. Reports range from $5-15 trillion, with Marketing Zeus citing sources that $7 trillion is contributed by women in the U.S. in consumer and business spending. Fleishman Hillard Inc. estimates that women will control two-thirds of the consumer wealth in the U.S. over the next 10 years.

Women handle the bulk of purchasing decisions for everyday items like groceries and clothing - even for those items targeted at men. In fact, 50% of products marketed to men are actually purchased by women. That's why items for men are often marketed with women in mind, as well. In addition to being responsible for most of the day-to-day purchases, women are also heading-up or influential in large ticket purchases like cars, homes and appliances.

And more than 70% of Boomer couples are dual earners. Thanks to Boomer women, these two-paycheck families bring home a lot more money. Married couples account for 82% of households with income of $100,000 or more.

Do you understand them?

"One of the big mistakes companies make is assuming women are all about the warm and fuzzy, and they're not," says Marti Barletta, founder of TrendSight and "high priestess of marketing to women." "They want all the same things men do and then some."

Anna Shaw from Smart Design, a design and innovation company with a lab that focuses on female consumers. told Inc. magazine that companies flounder when they interpret women as "smaller, softer humans." "Companies need to understand who she is, what are her emotions, what are her values," says Shaw.

Gabe Rosenberg of the brand and content strategy company Contently, says brands need to smarten up about women and engage with them to understand the nuances and expansive definition of who women and men are in America. "The heart of the matter," he explains, "is that brands, marketers, and advertisers all need to be in conversation with women about what they buy, what they respond to, and what will encourage them to be loyal to a brand."


Women aged 50+ have a combined net worth of $19 trillion. Women aged 50-70 are the largest segment of female consumers and are by far the biggest spenders. Prime Timers have higher incomes, greater net worth and stronger spending than younger adults. They have the freedom and disposable income to make purchases.


Like Boomer women before them, today's young women are earning college degrees and set to transform the work place and, in turn, the marketplace. According to the Harvard Business Review, women are obtaining higher education degrees at rates higher than men. It also reports that the 1 billion women in the workforce will grow to 1.2 billion in the next five years.

According to Muhtar Kent, Women control over $20 Trillion in world-wide spending.
Women have tremendous spending power in America today-and it's growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually.

With statistics like this, are you tapping into the female marketplace that is available through  To see the super saver rates offered go to:  <> and advertise on radio!  You may have been missing the very market that has been looking for what you do and supply.  Don't ever under estimate the power of women! 
Call 800-555-5453 for more information.


Boston Consulting Group survey "What Women Want"


Monday, January 11, 2016

State of the Media: How America Listens to Radio

Radio, one of the 1st in original mass media, continues to play a big part in the lives of Americans everywhere-with 245 million Americans listening weekly of which194 million tune in through digital internet radio. That means more than 91% of Americans (age 12 or older) tune in each week.

In today's rapidly evolving world of consumer choice and technological advancement, audio becomes an even more integral part of our lives. Internet Radio is a trusted companion all throughout the day and not just in 'drive time' like traditional radio. Although traditional radio has taken away local radio in the U.S., internet radio networks like have integrated local based radio into their program schedules. This gives their local community a voice and a specified audience.

For advertisers, radio delivers a mass audience in real-time across markets large and  small that is highly qualified; Radio also delivers the advertisers message after real-time delivery with on demand listening and podcast downloads. The vast majority of radio listeners are in the workforce and with Internet Radio they listen at work. More than three quarters of the national adult audience works full or part time during the week.

How Big Is Radio's Reach?

It's no secret, radio's reach is unprecedented. According to the recent All Access Q2 2015 Audio Today Report 245 million Americans aged 12 years old and older tuned to radio during an average week. However, while the bigger markets often grab the headlines, small and medium markets are still viable because you can reach them all at the same time on Internet Radio which goes beyond the traditional radio 50 -500 watt footprint to cover local, national and the world.

The report also noted that the majority of consumers in these markets are connecting to the radio and spending a lot of time listening as well. More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.

However, here's a tip... remember in advertising it is not how many people you reach, it's how many times you reach the same person - and with's 14 year loyal and growing audience, as a advertiser, you are always maximizing your reach. To see how a ad can help you - email:

Wednesday, December 9, 2015

Why Listen to Positive Radio?

Why would anyone listen to positive radio? For starters, good news, good talk, good vibes and good programming. How much of your day includes ''good?' How much good could good do in your life on a daily basis? Um, like maybe turn your day and life around? The word positive means: a good, affirmative, or constructive quality or attribute (Source: Webster's Dictionary).  I'll have a second helping of that please.

The goal at is to provide an oasis from the negativity we're bombarded with in everyday life. Positive programming can be your go-to place for good talk, good news and good vibes!

Maximum Strength Positive Thinking

Make your life better with maximum strength positive listening.  You have a lot of things to discuss with your mind, and maximum strength positive listening and thinking guides your mind to a positive neighborhood. If you don't like what you hear when your mind talks to you, you have the power to change the message. Although the wheel of change turns slowly, it always turns in the direction of what you put into your mind. Invest in a new life now and tune in to positive listening and watch your world change because of what you put into your mind.

Programmer's Manual for Your Mind

Learn how to program your mind with a positive operating system. If you don't program your mind, other people will. For some people, walking through this world often feels like mortal mental combat, and their mind is ground zero.

If you let your culture, the media, the government, politicians and media do the programming, you will be in real trouble. You will not be running your own mind. They will be running it. Instead, you can choose the encoding for your mind; start reprogramming your mind today and listen to

Learn How To Stop Depression and How To Win a Positive Mind.

It's true! Depression is rampant today.  The challenge people face in depression is to change the way they think. If we want to change the way we think and feel, we are going to have to change our inner dialogue. We are going to have to talk to ourselves in a different manner. The action towards a positive mind is created on the plane of focus. In order to break the back of depression, we can learn how to persistently and consistently control our mental focus. Zero tolerance to negativity means to enjoy and engage in positive media and radio.

Positive radio is straight up positive thinking. Each show contains at least one powerful idea that you can put into your mind and make a part of your life. The show's and hosts are professional and exceptional so you won't have to waste valuable time trying to find the good stuff.

The wheel of change always turns in the direction of your mind, and it's time to turn your life in a new direction. Your mind is waiting to hear from you, so choose right now to send it to an optimist and constructive radio network.  It is there you will hear positive messages, truth and ideas.

Tuesday, September 22, 2015

Radio: The Medium With The Biggest Reach

You wouldn't know it from all the media coverage focused on streaming video but according to an April 2015 national Edison Research and Triton Digital survey found that 119 million people, listen on a weekly basis to online radio. Now a recent Nielsen data shows internet radio actually has the most reach among American media consumers.

Traditional Radio is a local medium found in radios and cars with a local footprint. In comparison, Online Digital Radio can be found on the Internet and well, wherever and however you can get the Internet - In Cars, Smartphones, Computers, Tablets, SmartTVs, SmartWatches, private radio networks and it is found locally, nationally and globally.
Thus supplying much more program diversity and listener reach.

Earlier this month, Amazon held its first global sale event called Amazon Prime Day. Afterwards, Cumulus/Westwood One commissioned an IPSOS study to determine how effective radio, TV and online advertising were at driving purchases. The results may surprise you as much as they surprised me:

Of those exposed to radio ads, 52% made a purchase. That compares with 48% of people who saw ads online and 39% who saw TV ads. (So if you were wondering about whether or not you should contact about your advertisement needs, let this statistic be your guide to a resounding yes.)

Marketers are increasingly focused, as we know, on targeting specific audiences. In that regard, these days on traditional radio there is a limited variety of radio formats, especially in talk radio. However internet radio is a specific dream target for advertisers.

It's quite clear that your advertising budget should all be paying more attention to internet radio and its targeted reach. It's doing the job with expert efficiency. does a great job of not only presenting your healthy life product or service to affluent buyers but fostering your positive corporate self-image --and is respected. It only takes advertising partners who are in alignment with its mission of all natural health and products/services that help people have a happy, healthy life.

Monday, August 31, 2015

Does Media Define Gender Roles?

by Debbi Dachinger

In an attempt to simplify the complicated nature of men and women, society has allowed media to define and otherwise perpetuate gender stereotypes that dumb down the human experience. And, in its attempt to elevate one gender, denigrate the other. From books and magazines to television programs to radio and films to video games and online communities, media drives our understanding of gender. As a woman, still in a predominantly men-make-more money based society, I am hyper aware of the influence media can have on us all.

By presenting us with images and voices of women, men, and relationships, media advances the ideals of what is desirable in women and men. These ideals are, at best, suffocating stereotypes because they present society with how men and women-and children-are "supposed" to be. But there are small victories that suggest some of us have had enough of the status quo.

There will always be a fraction of people who refuse to act as equal partners in any relationship and/or work-life situation. However, I hold out hope that those of us who value the men and women-and children-in our lives can unite in our efforts to champion a realistic depiction of gender roles.

According to the first step in effecting lasting change is to start the conversation. Nurture your voice. Speak out if you notice media's portrayal of men being incapable of being equal partners with the women in their lives.

In March 2015, at the United Nations on this subject, came this: "In moving forward on the post-2015 goals, advancing gender equality was as much a political as a personal agenda, said the conversation's moderator, Noelene Nabulivou, speaking on behalf of Diverse Voices and Action for Equality (DIVA), the Executive Committee of Development Alternatives with Women for a New Era (DAWN) and the United Nations Entity for Gender Equality and the Empowerment of Women (UN-Women) Asia Pacific Regional Civil Society Advisory Group.  Achieving gender equality and empowerment required stretching and breaking gender stereotypes, including for women, lesbian,
gay, bisexual and transgender people, she said."

What makes effective for positive gender roles is its support in the numbers of men and women hosts. In addition it is a woman owned and operated which  has no bias on age. You will find younger hosts, middle aged, as well as, older hosts who offer tremendous wisdom and education to all.  Sharing your wisdom is also encouraged  on When you are listening to your favorite radio programs on Radio (  and you're invited as a listener to call in and ask a question or voice your opinion, please feel free to do so. Radio can influence equality? For starters, the presence of women on the radio, television and in print is more likely to provide positive role models for women and girls. It also enables women to gain the confidence as sources of interviews. You will also find that HRN ( Radio Network) has an extensive by veteran women media professionals. In addition, conscious efforts are made to portray women and men in non-stereotypical situations.  

Even today a very small percentage of women occupy leadership positions in traditional radio networks. HRN proves that excellence is not limited by gender. The media does have an important role in shaping society. Support HRN as it helps shape our society and world in positive leadership for all.

Debbi Dachinger hosts Dare to Dream  at WED, 11 AM PT

Monday, August 24, 2015

HealthyLife.Net Years Ahead of Emerging Positive Media Curve

In 2002, a pioneer in positive media, commenced its positive radio talk network to provide a balance against the negativity, sensationalism and controversy of traditional media. It was definitely what people were trending towards because today, by 3rd party analysis, has 1700% more listeners than any traditional digital radio station.

One of's purposes was to pave the way for other positive media. Recently a wave of media alternatives focused on presenting a positive, balanced view of the world are now coming into play. is ecstatic at the possibility that traditional media is finally beginning to question their negativity and its result.

According to the BBC website Charlie Beckett, former editor of Channel 4 News and director of journalism think-tank POLIS, highlighted positive and solution-focused news sections in the likes of traditional media and the rise of alternatives such as Positive News, ( started a Weekday Positive News Show in 2007) as a challenge to traditional news values. Beckett said that there is an ingrained belief in mainstream media that news has to be about something broken, violent or disturbing, which runs so deep that it's almost the unconscious of the craft. He went on to potently share: Journalists are questioning the fundamentals of news itself. But change is beginning to stir at a deeper level, he said. Even the toughest of mainstream newsrooms are aware that the old editorial certainties are being questioned.

In the Huffington Post Positive News editor, Seán Dagan Wood, is quoted as saying he believed that relentless bad news was leaving audiences feeling disempowered "We are reaching peak negativity in the news," he said. "The overall narrative that the media creates is no longer serving us and it's increasingly at odds with our evolving sense of who we are, what works and what's possible."

According to Arianna Huffington, founder of the Huffington Post, recently
announced a global editorial initiative in this space: "If we don't cover positive stories, ideally with the same relentlessness and the same resources that we cover negative stories, we're basically not giving our readers the full truth," said Huffington. "We're giving them a very jaundiced view of human nature."  Interestingly, stories that reinforce faith in human nature are shared three times more on the Huffington Post than the combined average of all other sections on the site.

According to The United Kingdom's, statistics show that audiences are fatigued by the repetition of stories of misery and violence in foreign news.  "The news agenda as it stands has disturbing consequences," warned Dr Denise Baden, who has researched social psychology in relation to the news. "It leads to helplessness. It leads to a lack of agency. It leads to mental health issues," she said.

In today's ever changing world, reliable ethical media has a responsibility to expose positive stories and potential solutions. It's not enough to just inform people about what's going wrong because it fosters a negative focus without balance. Unfortunately nowadays  this is the way in which traditional media chooses to report. However, is not part of THAT paradigm.

Marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media. Yet advertising dollars in traditional television, newspapers and magazines are either in decline or show stunted gains. This offers some proof that traditional media is not maintaining its audience and thereby not satisfying its ad clients needs. Ostrich in the sand, just 'make the money' business media executives are missing the old standard universal media law that does maintain audience and ad dollars - CONTENT IS KING. Combine that with the majority of people not wanting all that sensationalism, negativity and controversy and Positive Media stands out with its content AND consistent, growing audience. is the King and Queen of Positive Media leading their audience to new ideas, solutions and possibilities of a happy, healthy life. With its live, on-demand and podcast download shows and 62 channels of syndicated/simulcast distribution to 130 countries and all 50 U.S. States, it has a massive audience. The time is right to consider advertising or sponsoring a show on's All Positive Media. So for a positive experience please consider us for your next advertising buy.  Contact John at 310-483-1436,

Monday, August 10, 2015

How Positive Radio can Bring about Community

While internet access is growing throughout the world, radio remains an important and widespread medium in which to reach affluent, as well as, poor and marginalized communities in countries around the world.

Radio builds community, when it is made by and for members of a community, then it becomes an empowering tool. For instance, is positive radio streaming 24 hours a day, 7 days a week. listeners are a like-minded community committed to living a happy, healthy life through self-development, self-care and the attention of taking care of our planet and our people.

 A. Positive Attributes  of Radio

* Offers a wide array of formats (program types) to reach listeners for a positive state of mind, with complementary shows and messages.

* Allows easy, immediate delivery to worldwide listeners simultaneously.

* Program genres and variety are audience driven so the listener does not need to seek programming elsewhere.

*  Captures local, regional, national and global audiences.

* Produces one of the highest levels of reach to the Cultural Creative Consumer Market as well as to the South Bay consumer local and traditional radio consumer markets.

* 62 different distribution channels covers the multiple devices that people utilize to listen: in cars, on internet, wifi, mobile via  computer, smartphone, tablet, smartTVand private radio networks.

* Positive media IS one of the most engaging of all media forms for the 'always feel good factor.'

* Can inform and educate people on all levels from beginner yo expert in a plethora of genres such as Natural Health & Fitness, Spirituality & Paranormal, Variety & Arts,
Inspiration & Motivation, Business & Community and Lifestyle.

B. How Builds Community

  1. Education and Improvement

  1. Communication and Information Sharing

  1. Cultural Promotion and Entertainment

  1. Individual Guidance and Information through Call-In Activity

  1. Top level expert radio hosts and guest.

  1. A wide variety of compelling radio programming on many subjects ofinterest, and all positive and upbeat. More than positive radio - a positive way to life.