A Positive Talk Radio Review: HealthyLife.net Radio Network

by James Bean

In a crazy, stressed out over-caffeinated world of broadcasting where all-too-often creativity is stifled and actually sometimes even punished, there is a unique radio network called HealthyLife.Net with impressive demographics, generating web-traffic, streaming audio and much enthusiasm these days, featuring programming with a positive Vision for the world --- the way radio should be and can be.

Launched September 1st, 2002, HealthyLife.net  --- The Positive Radio Network, was founded by Linda Mackenzie. HealthyLife.net is a 24 hour a day holistic network based in Manhattan Beach, California featuring all-positive and healthy talk shows by a variety of hosts including: Guy Finley, Dr. Bernie Siegel, Jonathan Goldman, and programs on: holistic health, wellness, sports, fitness, diet, peace, the environment, spirituality (including 'Spiritual Awakening Radio'),  self-empowerment, inspiration, motivation, relationships, family/children's/women and men 's issues, psychology, new thought, awareness, meditation, news, music and numerous call-in shows featuring well-known guests and authors.

The advent of HealthyLife.net in a very real sense represents a turning-point in broadcasting, and you could say, the "legalization", so to speak in our media-culture, of spirituality as a subject worthy of coverage and discussion on the airwaves in a serious sort of way. For many, HealthyLife.net is the fulfillment of a Vision for a more meaningful, constructive right-use of broadcasting, a yearning by many for a very long time, filling a real void in our media wasteland ........ that missing holistic channel we've been searching for. We have scores of other kinds of radio and media --- why not a channel for spirituality and well-being!!?

From the Mission Statement of HealthyLife.Net

"To utilize radio to encourage a positive world community towards positive thought and action, elimination of fear and the concept that we are all one here for the greater good of all.

"WHO & WHY WE ARE:  HealthyLife.net  --- The Positive Radio Network is dedicated to enhancing Positive Health & Spirit! Everyone can use a little more positive energy in their lives and we believe POSITIVE programming helps point the way to a healthier, happier life and a better planet. All positive emotion and positive action comes from positive thought. Positive thought is the most powerful tool we have to create the reality that we want. Most media outlets provide fear-based, sensationalized programs that constantly assault us (consciously and subconsciously) with negativity..... To our best ability we promise .... ALL POSITIVE PROGRAMMING that can help your life, make you feel good and encourages our world to be a more positive place.

More HealthyLife.Net All Natural Health and Fitness Hosts

Listen to these wonderful and informative All Natural Health & Fitness Radio Hosts

Steve Monkiewicz   REAL HEALTH   Wed. 12pm PT

Get more control over your health and life with cutting edge info and riveting guests that motivate and stimulate interest in art/science of real health and wellness. Steve is a 42+ broadcast veteran who became a Doctor of Naturopathy who healed himself.

Susun Weed  GREEN BLESSINGS 
1st Thu. of the Month, 9am PT

Learn how to have health assurance, health empowerment and joyous health through herbs and plants with Susun and her guests. Susun has studied herbs since 1965 and is a world recognized author, writer, workshop leader & teacher.

Rebecca Kordecki  GET LIFTED 
2nd Thu. of the Month, 9am PT

Rebecca and her guests will share inspiring stories and answer your questions on overcoming adversity and the fitness or nutrition industry. Rebecca is a  20-year fitness expert, celebrity trainer and Booty Slide Creator.

 

Dr. Andrew McCabe  AUTISM w/Dr. Andy 
Thu. 10am PT

Join Dr. Andy and his guests as they explore the world of alternative therapies that may be effective in assisting children on the autism spectrum. Dr. Andrew McCabe has a Psy.D. in Applied Psychology and is a full time professor.

Elysa Markowitz   NATURAL EATING  
3rd Thu. of the Month, 9am PT

Listen to informative guests, get helpful tips and learn how to spice up your life naturally with mouth watering meals. Elysa is an author, former TV host & respected raw food expert in the natural food industry.

HealthyLife.Net - All Natural Health and Fitness Hosts

Listen to these wonderful and informative All Natural Health & Fitness Radio Hosts

Dr Bernie Siegel  MIND HEALTH MATTERS

1st Tues. of the Month 9am PT

Bernie is a world-renown physician, author, lecturer & advocate for individuals facing challenges of chronic illness. Learn about  mind-body medicine and reach out for the help that Bernie so lovingly provides.

Gloria Gilbere, ND  DR. GLORIA: HEALTH DETECTIVE

1st Mon. of the Month, 9am PT

Learn clues to live healthy in a toxic world. Dr. Gloria Gilbere, CDP, ND, DA Hom, PhD, CWR is world-renown on discovering causes, effects and non-drug solutions for environmental, chemically-induced immune system disorders & conditions.

Dawson Church   SOUL MEDICINE

2nd Mon. of the Month, 9am PT

Discover the connection between consciousness and medicine! Meditation, prayer, thoughts, feelings, beliefs, energy healing modalities. Dawson is an author, editor, Naturopath and Founder of Soul Medicine Institute.

Shea Vaughn   SHEA VAUGHN SHOW

1st and 3rd Mon. every month 12pm PT

Live a Wellness Lifestyle! Every week you'll discover cutting-edge wellness and  fitness tips and knowledge from Shea and her expert guests. Shea, a recognized wellness and fitness expert, is an author and Founder of Sheanetics.

        

Dr. Robert Rosenberg  ANSWERS FOR SLEEP

1st Mon. of the Month, 2pm PT

Find the way to restful sleep as you get answers to your sleep questions and discover the latest trends in sleep medicine. Dr. Robert Rosenberg is a journalist, an author and a Board Certified Doctor of Pulmonary, Internal and Sleep Medicine.

Dr. Robert Weil   THE SPORTS DOCTOR

Wed. 1pm PT

Join sports podiatrist, Dr. Bob and his guests for important topical information for  wellness & sports performance. Dr Bob is a 20-year radio host, writer and doctor who has treated some of the best athletes in all types of sports.

Internet Radio for Media Buyers

In this economy you are being asked to do more with less, so don’t let your clients miss out on one of the fastest growing markets in the media industry – Independent Internet radio. Here are a few reasons why Independent Internet Radio is a great choice:


Missed Market of Engaged Listeners
According to the U.S. Census Bureau and Small Business Administration there are 21 million plus non-employer based businesses in the U.S. of which 52% are home based businesses. In comparison there are only 5milllion plus employer based U.S. businesses. More people are working on computers at home and will listen to internet radio in the background rather than be distracted watching TV or a video. Working alone, the innate need for social contact is met with an internet radio talk show. Listeners tend to feel they are not alone and have a chance to interact via telephone, text, email or social networks during live programs.

Higher Ad Receptivity
Studies have shown that people are hit with 3,000 -5,000 ads per day. This is usually too many for people to process so they tune most of them out – either physically, like a DVR, or mentally. However radio spot ads are less obtrusive because 1) they are expected. The host actually announces they are going to commercial break; 2) radio spots are sound bites, not visuals, which are less distracting; 3) radio is an emotional buy. It leaves the ‘pictures’ up to the mind of the listener who actually matches their ‘pictures’ directly to their needs. This does have more impact - think of the effect of the murder scene in ‘Psycho’ as compared to ‘Texas Chainsaw Massacre’ where people get numb to the violence. 4) radio ads also have a better ‘top of mind’ recall experience; and 5) studies have shown that people will spend more time listening to radio ads, so they are more likely to remember and respond to them.

A Viable Growing Market
Internet Radio continues to expand in growth unlike terrestrial radio which entered the internet market too late. They are still struggling with the Internet and technology while trying to maintain their old paradigm which doesn’t work with today’s audience and technology. Internet radio stations can be, and many are, syndicated and simulcast on many distribution channels, creating a wider network appeal that reaches the listener wherever they are – internet, in-cars, smartphones, WiFi, Ipads, private radio networks, and more. Plus there is added ad shelf life with archives, downloads, podcasts and RSS feeds. In addition - Internet Radio’s Drive Time is longer from 8am – 5pm. Plus what is really great is that usually all this ‘reach’ is included free with your initial buy, making your ROI more economically effective.  

A Full Digital Presence
Internet Radio can provide more than just radio spots for your clients. Banners, coupons, email blasts, social media mentions are just some of the added possibilities that come included with Internet Talk Radio ad campaigns giving your client a maximum digital presence exposure. 

A Niche Market Demographic
Internet radio listeners do tend to have higher, more disposable income levels. Dependent upon the Internet Talk Station’s niche market, demographic information like age groups, gender, marital status and other data will vary but can give you a more specific choice for your client’s product or service – which leads to a better ROI.

Targeted Ad Placement
Imagine reaching local, national or global listeners all in one place. Internet Talk Radio allows media buyers to do this. Plus Internet Talk Radio Stations can target specific local, national and global audiences. Terrestrial radio has a small footprint with almost no local programming.

Better ‘Straight From the Source’ Tracking
Internet Radio has more real stats available than the archaic terrestrial radio. There are no studies comparing terrestrial digital radio and independent internet radio. However to give you an example, when HealthyLife.Net Radio compared ‘apples to apples’ from the latest Triton Digital Media Study, HealthyLife.Net had 1700% more live session listeners than the top terrestrial digital radio stations using the exact same criteria. So don’t discount Independent Internet Radio stations – they are viable players in the media marketplace and are usually more niche market.

Don't Rely on Someone Else's Statistics - Track Them Yourself
With Independent Internet Radio there is also a way to justify actual real numbers and ROI with minimal effort on your part.  Your clients can set up a specific telephone number for ordering and for a banner link they can set up a web landing page, with an unpublished link. This can be placed as a click-through banner on the radio site,  so clients can track their own statistics – which takes you out of the numbers game all together! Average click-throughs from HealthyLife.Net Radio's home page is about 41,000 in a 13-week campaign.

REMEMBER...
Independent Internet Talk Radio is not a replacement to traditional media but IT IS a viable addition. It’s a marketplace that can expand your brand now and in the future.
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HealthyLife.Net Radio Network, a pioneer in positive talk radio, is a 12-year young Internet Radio Network that provides economical full digital presence ad campaigns for media buyers.

More on Advertising with HealthyLife.net Radio? Click Here