Monday, August 24, 2015
HealthyLife.Net Years Ahead of Emerging Positive Media Curve
In 2002 HealthyLife.net, a pioneer in positive media, commenced its positive radio talk network to provide a balance against the negativity, sensationalism and controversy of traditional media. It was definitely what people were trending towards because today, by 3rd party analysis, HealthyLife.net has 1700% more listeners than any traditional digital radio station.
One of HealthyLife.net's purposes was to pave the way for other positive media. Recently a wave of media alternatives focused on presenting a positive, balanced view of the world are now coming into play. HealthyLife.net is ecstatic at the possibility that traditional media is finally beginning to question their negativity and its result.
According to the BBC website Charlie Beckett, former editor of Channel 4 News and director of journalism think-tank POLIS, highlighted positive and solution-focused news sections in the likes of traditional media and the rise of alternatives such as Positive News, (HealthyLife.net started a Weekday Positive News Show in 2007) as a challenge to traditional news values. Beckett said that there is an ingrained belief in mainstream media that news has to be about something broken, violent or disturbing, which runs so deep that it's almost the unconscious of the craft. He went on to potently share: Journalists are questioning the fundamentals of news itself. But change is beginning to stir at a deeper level, he said. Even the toughest of mainstream newsrooms are aware that the old editorial certainties are being questioned.
In the Huffington Post Positive News editor, Seán Dagan Wood, is quoted as saying he believed that relentless bad news was leaving audiences feeling disempowered "We are reaching peak negativity in the news," he said. "The overall narrative that the media creates is no longer serving us and it's increasingly at odds with our evolving sense of who we are, what works and what's possible."
According to Gawker.com Arianna Huffington, founder of the Huffington Post, recently
announced a global editorial initiative in this space: "If we don't cover positive stories, ideally with the same relentlessness and the same resources that we cover negative stories, we're basically not giving our readers the full truth," said Huffington. "We're giving them a very jaundiced view of human nature." Interestingly, stories that reinforce faith in human nature are shared three times more on the Huffington Post than the combined average of all other sections on the site.
According to The United Kingdom's PositiveNews.org, statistics show that audiences are fatigued by the repetition of stories of misery and violence in foreign news. "The news agenda as it stands has disturbing consequences," warned Dr Denise Baden, who has researched social psychology in relation to the news. "It leads to helplessness. It leads to a lack of agency. It leads to mental health issues," she said.
In today's ever changing world, reliable ethical media has a responsibility to expose positive stories and potential solutions. It's not enough to just inform people about what's going wrong because it fosters a negative focus without balance. Unfortunately nowadays this is the way in which traditional media chooses to report. However, HealthyLife.net is not part of THAT paradigm.
Marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media. Yet advertising dollars in traditional television, newspapers and magazines are either in decline or show stunted gains. This offers some proof that traditional media is not maintaining its audience and thereby not satisfying its ad clients needs. Ostrich in the sand, just 'make the money' business media executives are missing the old standard universal media law that does maintain audience and ad dollars - CONTENT IS KING. Combine that with the majority of people not wanting all that sensationalism, negativity and controversy and Positive Media stands out with its content AND consistent, growing audience.
HealthyLife.net is the King and Queen of Positive Media leading their audience to new ideas, solutions and possibilities of a happy, healthy life. With its live, on-demand and podcast download shows and 62 channels of syndicated/simulcast distribution to 130 countries and all 50 U.S. States, it has a massive audience. The time is right to consider advertising or sponsoring a show on HealthyLife.net's All Positive Media. So for a positive experience please consider us for your next advertising buy. Contact John at 310-483-1436, firstname.lastname@example.org.