Monday, April 6, 2015

Positive Effects of Media

 "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." -- William Bernbach, American advertising creative director.

Media affects us. It can change the way we think, how we live, give us awareness and updated  information and for many people give an effective means of self-expression or employment.

Although TV and movies have gotten a bad rap for violence, positive programs do produce positive results. Researchers at the University of Wisconsin-Madison analyzed 24 studies of "Sesame Street" involving 10,000 children in 15 countries and found that viewers benefited significantly in cognitive outcomes, including literacy, knowledge of the world and social reasoning.

Then there's the Internet, Social Media and Digital Advertising. Some of the positive effects can include:

- Mass Knowledge (in the past mostly educated people had access to info - now everyone does)
- Increased Awareness (about society, the world, health care, finance, travel and just about everything)
- Easy and Speedy Access
- Sharing of Vital Information and Views
- Source of Inspiration
- Discovering Uncovered Truths

In fact in our present era of globalization most people depend upon information and digital communication to remain connected with the world. The biggest hurdle in media today is figuring out what is actually fact and not just fiction or opinion.

And finally there's radio. Positive Radio. Digital Positive Radio that provides information that helps people have a happy, healthy life. No station does that better than Started by people who have come from major market traditional radio backgrounds bringing you one of the few professional internet radio networks on the web. To date has reached over 51 million people, helping to transform their lives by giving positive information that people can learn and use to make progressive change.  Now that's a positive effect of Media!

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