"All of us who professionally use the mass media are
the shapers of society. We can vulgarize that society. We can brutalize it. Or
we can help lift it onto a higher level." -- William Bernbach, American
advertising creative director.
Media affects us. It can change the way we think, how we
live, give us awareness and updated information
and for many people give an effective means of self-expression or employment.
Although TV and movies have gotten a bad rap for violence,
positive programs do produce positive results. Researchers at the University of
Wisconsin-Madison analyzed 24 studies of "Sesame Street" involving 10,000
children in 15 countries and found that viewers benefited significantly in
cognitive outcomes, including literacy, knowledge of the world and social
reasoning.
Then there's the Internet, Social Media and Digital Advertising. Some of the positive effects can include:
Then there's the Internet, Social Media and Digital Advertising. Some of the positive effects can include:
- Mass Knowledge (in the past mostly educated people had
access to info - now everyone does)
- Increased Awareness (about society, the world, health
care, finance, travel and just about everything)
- Easy and Speedy Access
- Sharing of Vital Information and Views
- Source of Inspiration
- Discovering Uncovered Truths
In fact in our present era of globalization most people
depend upon information and digital communication to remain connected with the
world. The biggest hurdle in media today is figuring out what is actually fact
and not just fiction or opinion.
And finally there's radio. Positive Radio. Digital Positive Radio
that provides information that helps people have a happy, healthy life. No
station does that better than HealthyLife.net. Started by people who have come
from major market traditional radio backgrounds bringing you one of the few
professional internet radio networks on the web. To date HealthyLife.net has
reached over 51 million people, helping to transform their lives by giving
positive information that people can learn and use to make progressive
change. Now that's a positive effect of
Media!
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