Radio talk shows need interesting guests to attract
listeners and viewers. Authors are interesting people. So if you have a book
then radio shows should definitely be considered for your interview possibilities. What's in it for you aside from book
publicity? Well, if you do a good job
the general public will think that you are an expert. Did you know that 94% of
guests authors do not already have a recognizable names - so chances are you
can get that interview if your book topic appeals to the producers or hosts.
Here are some more reasons why you should do radio talk
shows to promote yourself and your book:
1. Most radio interviews can be done by telephone, with no
travel required.
2. Most interviews are live, and allow for Q & A from
the listeners.
3. Interviews about you and your book range from 5-60
minutes.
4. A guest can usually give out contact and place of
purchase information.
5. It is an amazing and enlightening medium that reaches a
lot of people.
If you are available to do media interviews to promote your
book, always remember that while you are there to promote yourself and your
book, you must also provide informative and entertaining content for the radio
audience. Talk show hosts will seldom invite you back if you do not first have
their audience in mind. In other words...your book may help you get the
interview but during the interview you must have something interesting to say
that is unique and/or fascinating. Lastly, enjoy being on radio! It is a fun
and enlightening experience...and you might even sell those books!
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