Tuesday, September 22, 2015
Radio: The Medium With The Biggest Reach
You wouldn't know it from all the media coverage focused on streaming video but according to an April 2015 national Edison Research and Triton Digital survey found that 119 million people, listen on a weekly basis to online radio. Now a recent Nielsen data shows internet radio actually has the most reach among American media consumers.
Traditional Radio is a local medium found in radios and cars with a local footprint. In comparison, Online Digital Radio can be found on the Internet and well, wherever and however you can get the Internet - In Cars, Smartphones, Computers, Tablets, SmartTVs, SmartWatches, private radio networks and it is found locally, nationally and globally.
Thus supplying much more program diversity and listener reach.
Earlier this month, Amazon held its first global sale event called Amazon Prime Day. Afterwards, Cumulus/Westwood One commissioned an IPSOS study to determine how effective radio, TV and online advertising were at driving purchases. The results may surprise you as much as they surprised me:
Of those exposed to radio ads, 52% made a purchase. That compares with 48% of people who saw ads online and 39% who saw TV ads. (So if you were wondering about whether or not you should contact HealthyLife.net about your advertisement needs, let this statistic be your guide to a resounding yes.)
Marketers are increasingly focused, as we know, on targeting specific audiences. In that regard, these days on traditional radio there is a limited variety of radio formats, especially in talk radio. However internet radio is a specific dream target for advertisers.
It's quite clear that your advertising budget should all be paying more attention to internet radio and its targeted reach. It's doing the job with expert efficiency.
HealthyLife.net does a great job of not only presenting your healthy life product or service to affluent buyers but fostering your positive corporate self-image --and HealthyLife.net is respected. It only takes advertising partners who are in alignment with its mission of all natural health and products/services that help people have a happy, healthy life.