Radio: The Medium With The Biggest Reach

You wouldn't know it from all the media coverage focused on streaming video but according to an April 2015 national Edison Research and Triton Digital survey found that 119 million people, listen on a weekly basis to online radio. Now a recent Nielsen data shows internet radio actually has the most reach among American media consumers.

Traditional Radio is a local medium found in radios and cars with a local footprint. In comparison, Online Digital Radio can be found on the Internet and well, wherever and however you can get the Internet - In Cars, Smartphones, Computers, Tablets, SmartTVs, SmartWatches, private radio networks and it is found locally, nationally and globally.

Thus supplying much more program diversity and listener reach.

Earlier this month, Amazon held its first global sale event called Amazon Prime Day. Afterwards, Cumulus/Westwood One commissioned an IPSOS study to determine how effective radio, TV and online advertising were at driving purchases. The results may surprise you as much as they surprised me:

Of those exposed to radio ads, 52% made a purchase. That compares with 48% of people who saw ads online and 39% who saw TV ads. (So if you were wondering about whether or not you should contact HealthyLife.net about your advertisement needs, let this statistic be your guide to a resounding yes.)

Marketers are increasingly focused, as we know, on targeting specific audiences. In that regard, these days on traditional radio there is a limited variety of radio formats, especially in talk radio. However internet radio is a specific dream target for advertisers.

It's quite clear that your advertising budget should all be paying more attention to internet radio and its targeted reach. It's doing the job with expert efficiency.

HealthyLife.net does a great job of not only presenting your healthy life product or service to affluent buyers but fostering your positive corporate self-image --and HealthyLife.net is respected. It only takes advertising partners who are in alignment with its mission of all natural health and products/services that help people have a happy, healthy life.

HealthyLife.Net NEWS@7 Proves: Good News DOES Sell...And Then Some

Summary: Exploding Popularity of Innovative HealthyLife.net News@7 Show Attracts New Listeners, Syndication, Commercial Sales and Show Hosts on Internet Radio


Los Angeles, CA, March 4, 2010….The fresh broadcast model of the weekday, all-positive news show, HealthyLife.net NEWS@7 (HRN NEWS@7), has already brought to fruition the anticipated rewards to HealthyLife.net Radio Network (http://www.healthylife.net)and its cadre of loyal and new listeners.

Exactly 2 full months after implementation of the pioneering news broadcast, which helps make news more palatable for listeners, Linda Mackenzie, HRN NEWS@7 'architect', network President and GM, can hardly contain her enthusiasm for all of the benefits the ground-breaking news show has garnered for the Internet's original all-positive talk radio network. And in the wake of all this success, she applauds the giant, dinosaur-like broadcast entities such as NBC who have followed suit as evidenced by their adding positive news elements to their news broadcasts.

When asked about the wide-ranging rewards following the implementation of HRN NEWS@7, Linda states, "The visions I had for HRN NEWS@7 and the successes it would bring to HealthyLife.net are now realities. I'm receiving syndication requests from all kinds of stations and several new syndication deals will be in place within the next 30 - 60 days."

Advertising sales also increased dramatically for the network as a direct result of providing something completely different, vibrant and 100% satisfying including being totally in sync with HealthyLife.net's GIVE BACK Program which provides advertisers and selected charities with a win-win situation. In addition to their current popular programming and the sweeping draw of HRN NEWS@7, HealthyLife.net is also attracting a new cache of prestigious show hosts.

New premier shows on HealthyLife.net include THE ODE SHOW, hosted by Jurriaan Kamp, owner/editor of ODE Magazine, which delves into the world of intelligent optimists and how people can make a positive impact in the world. And High-gloss humor hits the HealthyLife.net line-up beginning March 15th at 11 a.m. PT with THIS IS LIFE, hosted by an uplifting trio of stage and TV personalities whose personal triumphs over daunting challenges provides a never-ending wealth of amazing stories, experiences and humor that will naturally motivate listeners to confront their own challenges and triumph! "America's First Hearing-Impaired Comedienne" Kathy Buckley, a five-time American Comedy Award Nominee takes the microphone along with Geri Jewell, well-known as the first hearing impaired actress afflicted with cerebral palsy to have a steady role on a prime time TV series (HBO's DEADWOOD, NBC's THE FACTS OF LIFE). And joining these amazing women is Tobias Forrest, a competitive athlete whose athletic career was cut short due to a diving accident, leaving him a quadriplegic. Tobias' fate didn't stop him; he changed the direction of his life to succeed as an actor (HBO's SIX FEET UNDER, MALCOLM IN THE MIDDLE on FOX), a lyricist, comedian, artist and writer.

The overwhelming demand to extend listening time for the broadcast was met by archiving the program. Listeners to all of HealthyLife.net's archived shows sky-rocketed, proving that in this over-stressed, multi-tasking world, the growing number of listeners are taking full advantage of the network's listen-on-demand opportunities.


About HealthyLife.net
Since 2002 HealthyLife.net, syndicated and simulcast on over 26 distribution channels is available 24/7 on internet, WiFi, PDAs, Smartphones, mobile, private radio networks (for the blind, prison systems, retail stores, etc.) and is one of the 300 content providers for Microsoft®Windows Media Player® Radio Tuner. A member of NAB, its listeners come from 108 countries and 1,240 cities in all 50 states. All live call-in and pre-recorded programs are hosted by recognized TV, film, radio and national speaker personalities including, Bernie Siegel, MD, Golden Globe Winner Sally Kirkland and Dr. Jane Greer.


Contact: Kelly Despal (310) 371-5444, email:

AD HYPE? Trust Your Truth Meter

Everyday each average American is bombarded by 3000 ads. Yup, 3000 ads a day, per person! We could get cross-eyed with all that information but instead we just tune them out.

As each ad tries to influence us, they pass through our minds like quicksilver numbing our trust factor to everything due to sheer overload. And then with so many goods and services out there, when we do go to buy the subconscious influence of these ads, the way we personally view money, society, and our upbringing all come into play in our buying decision process.

However, each human being is an intricate, unique organism. Many of us do not know that within that organism is a fail-safe, never fail mechanism that always allows us to make the right decision 100% of the time. I call this mechanism the ‘Truth Meter’. Within us since birth. The Truth Meter has nothing to do with analytical ability, thoughts, or anything to do with the mind at all. It is not based from nor reflects what someone teaches us, what society dictates nor even our upbringing. It’s greater than that!

Our own unique Truth Meter is the actual knowing or feeling of what is right for you BEFORE you give it to your mind to work out. It’s the truth of your gut-feel, inner knowing or inner voice.
We all know real truth when we hear it or see it. Even if we deny truth, once a truth is heard it has a habit of nagging you until you accept it. When you use your mind to justify or analyze truth that is when you are open to making a mistake. If you trust your truth meter it is infallible.

In the case of ads, many of them are filled with hype and are there to stir your emotions – so trust your truth meter. If an ad captures your attention and you’re considering buying then trust your FIRST gut feel. Make sure you’re not coming from ego or your emotions so you can filter out the hype.

If you are unsure about buying – don’t buy. If you’re meant to buy the product or service, the same message will probably come up again and again providing you the clarity on whether to buy or not.

Sometimes you will be attracted to an ad because the essence or part of the ad is trying to send you a message that may help you discover something that may help you in your life. However, it may not mean you should buy that particular product or service. Only when you feel 100% sure with your Trust Meter should you take the action to actually buy.

Ads are made to stir your emotions to buy, but they do serve another function of providing you knowledge of what is out there. Not every ad is right for every person. So when you find yourself tuning out from ad overload, don’t worry, you are probably not meant to hear them anyway. You always get what you need, no matter what, which may be different from what you want. You can always buy right when you use your truth meter.

Follow the Crowd - But Do It Better...

Question...
If your company isn't known, how are people going to know how to buy your product or service?

Branding is the way to accomplish this. According to a new LinkedIn/Harris Poll, the majority (92%) of advertisers are using Internet advertising followed by print advertising (88%).

HealthyLife.Net's ad packages combine Internet advertising with your click-through banner ads and Internet Radio advertising with voice ad spots - so you get a double bang of branding for your buck. In fact 26 bangs for your buck since we stream from our site and are simulcast 24/7 on 25 additional partner sites including Microsoft, WiFi, PDAs, Blackberries, private radio networks and more.

It's true that radio advertising is about frequency and reach --but here's a secret--it's really NOT about how many listeners a radio station gets but how many times the SAME listener hears your ad. We have loyal listeners and have reached over 30 million of them since 2002.

So if you're trying to brand your company and reach a large loyal, niche market of people who tune in to us for a happy, healthy life drop us an email at ad@healthylife.net. We'll design a campaign that's right for you to fit your budget.

So now you can Follow the Crowd - and Do It Better!