State of the Media: How America Listens to Radio

Radio, one of the 1st in original mass media, continues to play a big part in the lives of Americans everywhere-with 245 million Americans listening weekly of which194 million tune in through digital internet radio. That means more than 91% of Americans (age 12 or older) tune in each week.

In today's rapidly evolving world of consumer choice and technological advancement, audio becomes an even more integral part of our lives. Internet Radio is a trusted companion all throughout the day and not just in 'drive time' like traditional radio. Although traditional radio has taken away local radio in the U.S., internet radio networks like HealthyLife.net have integrated local based radio into their program schedules. This gives their local community a voice and a specified audience.

For advertisers, radio delivers a mass audience in real-time across markets large and  small that is highly qualified;  HealthyLife.net Radio also delivers the advertisers message after real-time delivery with on demand listening and podcast downloads. The vast majority of radio listeners are in the workforce and with Internet Radio they listen at work. More than three quarters of the national adult audience works full or part time during the week.

How Big Is Radio's Reach?

It's no secret, radio's reach is unprecedented. According to the recent All Access Q2 2015 Audio Today Report 245 million Americans aged 12 years old and older tuned to radio during an average week. However, while the bigger markets often grab the headlines, small and medium markets are still viable because you can reach them all at the same time on Internet Radio which goes beyond the traditional radio 50 -500 watt footprint to cover local, national and the world.

The report also noted that the majority of consumers in these markets are connecting to the radio and spending a lot of time listening as well. More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.

However, here's a tip... remember in advertising it is not how many people you reach, it's how many times you reach the same person - and with HealthyLife.net's 14 year loyal and growing audience, as a HealthyLife.net advertiser, you are always maximizing your reach. To see how a HealthyLife.net ad can help you - email: ad@healthylife.net.

AD HYPE? Trust Your Truth Meter

Everyday each average American is bombarded by 3000 ads. Yup, 3000 ads a day, per person! We could get cross-eyed with all that information but instead we just tune them out.

As each ad tries to influence us, they pass through our minds like quicksilver numbing our trust factor to everything due to sheer overload. And then with so many goods and services out there, when we do go to buy the subconscious influence of these ads, the way we personally view money, society, and our upbringing all come into play in our buying decision process.

However, each human being is an intricate, unique organism. Many of us do not know that within that organism is a fail-safe, never fail mechanism that always allows us to make the right decision 100% of the time. I call this mechanism the ‘Truth Meter’. Within us since birth. The Truth Meter has nothing to do with analytical ability, thoughts, or anything to do with the mind at all. It is not based from nor reflects what someone teaches us, what society dictates nor even our upbringing. It’s greater than that!

Our own unique Truth Meter is the actual knowing or feeling of what is right for you BEFORE you give it to your mind to work out. It’s the truth of your gut-feel, inner knowing or inner voice.
We all know real truth when we hear it or see it. Even if we deny truth, once a truth is heard it has a habit of nagging you until you accept it. When you use your mind to justify or analyze truth that is when you are open to making a mistake. If you trust your truth meter it is infallible.

In the case of ads, many of them are filled with hype and are there to stir your emotions – so trust your truth meter. If an ad captures your attention and you’re considering buying then trust your FIRST gut feel. Make sure you’re not coming from ego or your emotions so you can filter out the hype.

If you are unsure about buying – don’t buy. If you’re meant to buy the product or service, the same message will probably come up again and again providing you the clarity on whether to buy or not.

Sometimes you will be attracted to an ad because the essence or part of the ad is trying to send you a message that may help you discover something that may help you in your life. However, it may not mean you should buy that particular product or service. Only when you feel 100% sure with your Trust Meter should you take the action to actually buy.

Ads are made to stir your emotions to buy, but they do serve another function of providing you knowledge of what is out there. Not every ad is right for every person. So when you find yourself tuning out from ad overload, don’t worry, you are probably not meant to hear them anyway. You always get what you need, no matter what, which may be different from what you want. You can always buy right when you use your truth meter.

Follow the Crowd - But Do It Better...

Question...
If your company isn't known, how are people going to know how to buy your product or service?

Branding is the way to accomplish this. According to a new LinkedIn/Harris Poll, the majority (92%) of advertisers are using Internet advertising followed by print advertising (88%).

HealthyLife.Net's ad packages combine Internet advertising with your click-through banner ads and Internet Radio advertising with voice ad spots - so you get a double bang of branding for your buck. In fact 26 bangs for your buck since we stream from our site and are simulcast 24/7 on 25 additional partner sites including Microsoft, WiFi, PDAs, Blackberries, private radio networks and more.

It's true that radio advertising is about frequency and reach --but here's a secret--it's really NOT about how many listeners a radio station gets but how many times the SAME listener hears your ad. We have loyal listeners and have reached over 30 million of them since 2002.

So if you're trying to brand your company and reach a large loyal, niche market of people who tune in to us for a happy, healthy life drop us an email at ad@healthylife.net. We'll design a campaign that's right for you to fit your budget.

So now you can Follow the Crowd - and Do It Better!