Dawson Church: I Dare You To Live a Positive Life

by Debbi Dachinger, Dare To Dream Radio Host, Wed. 11am PT www.healthylife.net

I recently interviewed Dawson, from Soul Medicine Radio show onHealthyLife.net. We had a brilliant conversation - see how this influences you. I dare you to take Dawson's dare!

Debbi: What is the greatest lesson you've learned?

Dawson: Living from the highest version of ourselves, thinking from a place I call "High Mind," gives us a wide perspective that far transcends the limitations of our local minds.

Debbi: What is something you are deeply grateful for?

Dawson: I am incredibly grateful for my life exactly the way it is. Parts of me keep wishing this or that aspect of my life to be different, and it's powerful to keep giving thanks for things just the way they are! Paying attention to what you have, rather than what you lack, keeps you happy.

Debbi: What's the most important thing you do to keep your life positive?

Dawson: I meditate every morning. I exercise several times a week. I do EFT tapping whenever I'm stressed. I read inspiring books and listen to inspiring audio programs like the ones on this station. Filling your consciousness with positive messages, rather than popular media and news, makes you much happier!

Debbi: If you could DARE the listeners to do anything that will create positive change for them, what would you dare them to do today?

Dawson: I dare you to replace the image you have of yourself with the image that your Higher Power has of you. Where you see blocks and limitations, your Higher Power sees only love, ease, joy, and infinite potential. Come into agreement with that version of yourself in consciousness, and it will manifest in material form!

Tune in to Dawson Church's Soul Medicine show which airs  the 2nd Monday of the month at 9am PT on www.healthylife.net.

Internet Radio for Media Buyers

Internet Radio for Media Buyers
In this economy you are being asked to do more with less, so don’t let your clients miss out on one of the fastest growing markets in the media industry – Independent Internet radio. Here are a few reasons why Independent Internet Radio is a great choice:

Missed Market of Engaged Listeners
According to the U.S. Census Bureau and Small Business Administration there are 21 million plus non-employer based businesses in the U.S. of which 52% are home based businesses. In comparison there are only 5milllion plus employer based U.S. businesses. More people are working on computers at home and will listen to internet radio in the background rather than be distracted watching TV or a video. Working alone, the innate need for social contact is met with an internet radio talk show. Listeners tend to feel they are not alone and have a chance to interact via telephone, text, email or social networks during live programs.

Higher Ad Receptivity
Studies have shown that people are hit with 3,000 -5,000 ads per day. This is usually too many for people to process so they tune most of them out – either physically, like a DVR, or mentally. However radio spot ads are less obtrusive because 1) they are expected. The host actually announces they are going to commercial break; 2) radio spots are sound bites, not visuals, which are less distracting; 3) radio is an emotional buy. It leaves the ‘pictures’ up to the mind of the listener who actually matches their ‘pictures’ directly to their needs. This does have more impact - think of the effect of the murder scene in ‘Psycho’ as compared to ‘Texas Chainsaw Massacre’ where people get numb to the violence. 4) radio ads also have a better ‘top of mind’ recall experience; and 5) studies have shown that people will spend more time listening to radio ads, so they are more likely to remember and respond to them.

A Viable Growing Market
Internet Radio continues to expand in growth unlike terrestrial radio which entered the internet market too late. They are still struggling with the Internet and technology while trying to maintain their old paradigm which doesn’t work with today’s audience and technology. Internet radio stations can be, and many are, syndicated and simulcast on many distribution channels, creating a wider network appeal that reaches the listener wherever they are – internet, in-cars, smartphones, WiFi, Ipads, private radio networks, and more. Plus there is added ad shelf life with archives, downloads, podcasts and RSS feeds. In addition - Internet Radio’s Drive Time is longer from 8am – 5pm. Plus what is really great is that usually all this ‘reach’ is included free with your initial buy, making your ROI more economically effective.
 
A Full Digital Presence
Internet Radio can provide more than just radio spots for your clients. Banners, coupons, email blasts, social media mentions are just some of the added possibilities that come included with Internet Talk Radio ad campaigns giving your client a maximum digital presence exposure.

A Niche Market Demographic
Internet radio listeners do tend to have higher, more disposable income levels. Dependent upon the Internet Talk Station’s niche market, demographic information like age groups, gender, marital status and other data will vary but can give you a more specific choice for your client’s product or service – which leads to a better ROI.

Targeted Ad Placement
Imagine reaching local, national or global listeners all in one place. Internet Talk Radio allows media buyers to do this. Plus Internet Talk Radio Stations can target specific local, national and global audiences. Terrestrial radio has a small footprint with almost no local programming.

Better ‘Straight From the Source’ Tracking
No more extrapolated number from 3^rd parties. Internet Radio has more real stats available to them than terrestrial radio. There are no studies comparing terrestrial digital radio and independent internet radio. However to give you an example, when HealthyLife.Net Radio compared ‘apples to apples’ from the latest Triton Digital Media Study, HealthyLife.Net had 1200% more live session listeners than the top terrestrial digital radio stations using the exact same criteria. So don’t discount Independent Internet Radio stations – they are viable players in the media marketplace.

With Independent Internet Radio there is also a way to justify actual real numbers and ROI with minimal effort on your part.  Your clients can actually set up a specific telephone number for ordering and for a banner link, set up a web landing page, with an unpublished link which can be placed on the radio site so clients can track their own statistics – which takes you out of the numbers game all together!

Independent Internet Talk Radio is not a replacement to traditional media but IS a viable addition. It’s a new marketplace that can produce for you now and is destined to only increase in the years to come.

HealthyLife.Net Radio Network is a 10-year young Internet Radio Network that provides economical full digital presence ad campaigns for media buyers.Visit http://www.healthylife.net/RadioShow/AdvertisingA.htm

HealthyLife.Net News@ 7 Video

HealthyLife.net Radio Network starts weekday News program providing facts straight up without fear, propaganda or skewed political views by veteran broadcasters & celebrity guests like Stephanie Miller Jan 4 at 7am & 7pm PT.